Strategy
The Logic of Luxury in Emerging Markets
The BRICs - Brazil, Russia, India, and China - today account for approximately 18-22% of the world’s luxury market and their stake in this market is expected to rise.
Strategy
Using Feedback to Build Trust
How can we increase the value of using a Computerized Decision Support Systems (DSS)?
Strategy
The Customer is Always Right: Improving the Customer Entitlement Inventory
Customer Entitlement Inventory (CEI) can teach us a lot about the needs and desires of shoppers and help retailers customize the shopping experience.