TOP RESEARCH Coach: How One Brand is Navigating the Affordable Luxury Paradox
Strategy

Coach: How One Brand is Navigating the Affordable Luxury Paradox

by Ashok Som

Once upon a time, Coach was a trailblazing ‘accessible luxury’ brand, does it still have what it takes?

Mass Luxury: An Oxymoron?
Strategy

Mass Luxury: An Oxymoron?

by Sonja Prokopec

Can you sell to a wider audience and still be exclusive?

The Logic of Luxury in Emerging Markets
Strategy

The Logic of Luxury in Emerging Markets

by Ashok Som

The BRICs - Brazil, Russia, India, and China - today account for approximately 18-22% of the world’s luxury market and their stake in this market is expected to rise.

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