Strategy
Are there some benefits to a bad reputation?
Toyota, Nissan, Honda and Mazda prepare to recall millions of vehicles affected by faulty airbags, and the weaker brands may actually have an advantage.
Strategy
David Beckham and the Qatari Vision
David Beckham’s move to PSG is about more than just competitive advantage or PR.
Sustainability
A Film Festival To Celebrate Sustainability
ESSEC Faculty Add Academic Insight to the Deauville Green Awards, the First Ever International Festival for Corporate Films on Ecology and Sustainable Development.