Strategy
Build your brand to build your strategy
Managers and corporations now need to focus on brand-based strategies, rather than those resource-based strategies, to optimize operations.
Innovation
ESSEC Knowledge Review: Entrepreneurship and Innovation
In this issue of ESSEC Knowledge Review, we shine a spotlight on the research and the expertise of our professors in the domains of entrepreneurship and innovation.
Strategy
Artification: Luxury down to a fine art
What do art and luxury have in common? Delphine Dion, professor of marketing and Academic Director for the Luxury Brand Management Major of the Global MBA, discusses the relationship between art and luxury, and how luxury brands draw inspiration from art.