Strategy
The Luxury Industry’s Sacred Places
Luxury brands use the codes of sacredness to build a sacred aura around their historic boutiques, those locations which lie at heart of brand identity and heritage.
Strategy
Five Strategies Used by Luxury Brands to Survive the Crisis
A bouquet of responses: some successful, others less-so
Strategy
VIDEO: How luxury brands use subtle signals to speak with an increasingly savvy clientele
Explaining the conspicuous absence of monograms and other ‘loud signals’ from many of this year’s catwalks