Diversity in advertising: a win-win situation
Society

Diversity in advertising: a win-win situation

by Marc Mazodier

Diversity in advertising can be beneficial for both the business and the consumer.

Tiffany x LVMH: How will the crown jewel regain its sparkle?
Innovation

Tiffany x LVMH: How will the crown jewel regain its sparkle?

by Sonja Prokopec

Tiffany's has lost its luster in recent years - can its acquisition by LVMH help it regain its sparkle?

TOP RESEARCH What makes a crowd-funding campaign successful?
Strategy

What makes a crowd-funding campaign successful?

by Amir Sepehri

New research finds the use of pronouns in crowdfunding campaigns impacts their success.

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