3 keys to marketing your business in the Muslim World
Communication

3 keys to marketing your business in the Muslim World

by Cedomir Nestorovic

Cedomir Nestorovic, Professor of Management at ESSEC Business School and author of the recently published book Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment, explains the context and challenges of adapting products and services for the Muslim world.

Online hotel booking sites: Put a serious reservation on everything that’s said!
Hospitality

Online hotel booking sites: Put a serious reservation on everything that’s said!

by Peter O'Connor

Peter O’Connor, Professor of Information Systems and Dean of Academic Programs at ESSEC Business School, author behind the Fundamentals of Hotel Distribution and Revenue Management MOOCs, looks into the current antagonism between hotel brands and OTAs (Online Travel Agencies) to separate fact from fiction.

Is Obvious Product Placement a Problem?
Strategy

Is Obvious Product Placement a Problem?

by Nicolas Glady

While some argue that arts and culture sponsorship might stunt creativity, that’s not necessarily the case

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