Strategy
Academy Awards 2013: The Balancing Forces of a Cultural Industry
As in many cultural industries, the film industry is pushed and pulled between two kinds of consumers
Strategy
David Beckham and the Qatari Vision
David Beckham’s move to PSG is about more than just competitive advantage or PR.
Strategy
Lance Armstrong, Sponsorship and Athletic Credibility
For corporate sponsors, the impact of such a scandal is further reaching than just the short term dollar signs attached to a contract.